Brand Book
Canopy
This work was designed for and is the property of SNTNL LLC dba Canopy.
Objective.
Through typography, logo usage, photography, and branded materials, develop an accessible, evolving document to keep design and marketing teams aligned with Canopy’s visual and brand identities.
Outcome.
As a brand book, it has helped us stay aligned with Canopy’s core value propositions. As a style guide, it helps designers properly use and apply visual design assets that will make Canopy recognizable as a brand.
Canopy Brand Book
In its current state, this living document is both a brand book and style guide that is used and influenced by the design and marketing teams.
By pulling together the visual identity, product imagery, branded items, value propositions, and more, the brand book seeks to bring unity and clarity to all products designed at Canopy.
